The Dallas Cowboys strike the first cryptocurrency deal in NFL history with Blockchain.com, becoming the team’s “exclusive digital asset partner”.
Jerry Jones, owner of the Dallas Cowboys, and Peter Smith, CEO and co-founder of Blockchain.Com, emphasized the implementation of cooperation, which could lead to Blockchain.com being an “exclusive digital asset partner”.
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Blockchain.com will be able to take advantage of promotional and branding opportunities and develop a space at AT&T Stadium with social and digital integration rights and access to radio, television and digital as a result of this commercial agreement.
In his statement, Jones said;
When you get the chance to really dive into the kind of future you have in the digital world, I wanted the Dallas Cowboys to be a part of that future in every way possible.Blockchain.com is one of the oldest and most trusted digital asset platforms in the world. According to Jones, “they are bringing Wall Street to Main Street, making digital assets available to anyone, anywhere in the world.”
Since its inception in 2011, Blockchain.com has grown to host over 80 million customers in 200 countries with $1.2 trillion in digital transactions.
The Cowboys Are Making Big Business With Blockchain.com
Minutes of the Cowboys collaboration also include Blockchain.com, a digital exchange that would provide exclusive benefits such as fan experience and prizes. In addition, events held by players, video games and VIP trips are some of the rewards of the promotion.
According to Smith, Blockchain.com preferred the Cowboys because of their excellent experience in sports brands.
In a statement, Smith noted;
Having grown up in rural America, where football is deeply rooted in culture, I am incredibly honored to join forces with the world's most valuable sports franchise and the Jones family, who have dedicated their lives to building a world-class franchise.The Dallas Cowboys are one of the most valuable sports franchises in terms of a $6.5 billion valuation. Additionally, Jones pioneered corporate sponsorships tied to his team, making them an excellent choice for selecting a shipping brand.
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Sports fans are a sensitive audience for digital currency, and cryptocurrency companies are becoming major sports advertisers and sponsors. For example, the Super Bowl garnered 101 million viewers in the United States and included promotions on five cryptocurrency exchanges.
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The purchase of the naming rights to the former Staples Center in Los Angeles, the King Hockey team, the Lakers and Clippers basketball teams and the Sparks women’s basketball team last year was Crypto.com’s biggest deal. According to Los Angeles Times reports in November, a Singapore-based cryptocurrency exchange paid over $700 million for twenty-year naming rights.
Last month, Crypto.com was named a unique digital currency trading platform during the FIFA World Cup, which is believed to be the biggest nomination deal in the history of the sport.
In October, the NBA signed its first sponsorship deal with Coinbase.com.