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US Treasury Launches Cryptocurrency Awareness Program

The US Treasury Department is launching a cryptocurrency awareness program. “We’re just trying to raise awareness without trying to weed out new technologies and innovations,” a Treasury official said.

Treasury Efforts to Raise Cryptocurrency Awareness

The US Treasury Department is launching an initiative to raise awareness of investing in cryptocurrencies, Reuters reported on Tuesday, citing an interview with Nellie Liang, assistant secretary for internal finance at the Treasury.

“We are hearing more and more about investors and families buying crypto assets, and we recognize the complexity of how some of these assets operate,” Liang described, adding:

It seemed that this is also an area where more education (and) more awareness could be useful.

The Treasury Financial Literacy Education Commission will create educational materials and organize outreach activities on digital assets. Treasury’s education unit comprises 20 different government agencies, including the Securities and Exchange Commission (SEC), the Office of the Comptroller of the Currency (OCC), the Federal Reserve, and the Federal Deposit Insurance Corporation (FDIC).

The government aims to educate the public on how cryptocurrencies work and how they differ from other forms of payment. The Treasury’s outreach will focus on investors with limited access to key financial services, Liang said.

The Undersecretary explained that while there are risks associated with cryptocurrencies, the Treasury is aware of its benefits, such as improving cross-border payments or improving financial inclusion.

Liang clarified:

We are just trying to create awareness without trying to eliminate new technologies and innovations.

President Joe Biden issued an executive order on the regulation of cryptocurrencies on Wednesday. The order directs Treasury Secretary Janet Yellen to report within 180 days on the future of money and payment systems, “including the conditions driving the widespread adoption of digital assets,” the White House said.

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Cake DeFi Commits $100M to Web3 and Fintech Development Through Its Corporate Venture Arm

The innovation needed to make Web3 and decentralized gaming more accessible will come from the cryptocurrency industry. A number of projects are exploring opportunities, and Cake DeFi wants to keep the momentum going. Through its $100 million investment arm, Cake DeFi Ventures, the team will fund global startups focused on Web3, gaming and fintech.

Cake DeFi Ventures is a Big Leap

It’s intriguing to see an established project like Cake DeFi exploring new ways to fund the development of crucial industry verticals. The Singapore-based fintech platform makes decentralized financial products, services and protocols more accessible to everyone, regardless of technical expertise. Entering the corporate venture space and committing $100 million in capital immediately is a significant game changer, but it also marks an exciting direction for the industry as a whole.

Under the Cake DeFi Ventures banner, the team will invest in tech startups around the world. Companies or groups working in Metaverse, Web3, eSports, fintech, NFT or gaming companies can apply for CDV funds. Projects deemed eligible for funding will be selected and will benefit from Cake DeFi’s growing network of partners, resources, tools, users and industry experience.

Cake DeFi co-founder and CTO U-Zyn Chua adds:

“As an extension of our multi-blockchain support and having built an R&D arm with deep technology expertise and cryptography capabilities, investing in companies that bring synergies to Cake DeFi’s core business will allow us to enhance our Web3 offerings.” .

2021 was an exciting year for the blockchain and cryptocurrency industry. In general, interest in this industry has grown by leaps and bounds. Furthermore, new concepts such as NFTs, blockchain games, Metaverse and Web3 are now gaining popular recognition. The launch of CDV marks a crucial milestone and confirms that now is an excellent time to invest in the next generation of companies that create exciting products, services, protocols and infrastructure for these verticals.

The continued growth of Cake DeFi

The launch of this venture arm marks another crucial milestone for the Cake DeFi team. Since the project’s inception, the platform has made access to DeFi products and services more accessible to more than half a million users. In addition, the project’s co-founders, Dr. Julian Hosp and U-Zyn Chua hope to bring understanding of blockchain to one billion people by 2025. Solutions like Cake DeFi are crucial tools on the way to achieving this goal.

As a fully transparent, innovative and regulated global fintech platform, Cake DeFi manages over $1 billion in client assets. The platform sees a nearly 10-fold increase in user base over the course of 2021, generating $230 million in rewards distributed to its customers. In addition, customer assets increased 6-fold in 2021. By 2022, the company expects to pay $400 million in rewards to customers, although that number could rise to $1 billion.

Today, Cake DeFi offers exposure to various decentralized asset classes. Users can explore various options including withdrawing liquidity, staking, freezing and borrowing. A borrowing feature will be implemented soon, creating yet another opportunity for users to get their digital assets up and running. Additionally, they will add a new “View Cash Flow by Assets” page to make the platform easier to use.

Newcomers and newcomers will benefit from the learn and earn program, which offers educational content and associated rewards. Despite the growing popularity of decentralized finance, there is still a great need for educational efforts. Offering rewards to users who educate themselves in all things cryptocurrency and DeFi is a strong incentive.

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FTX expands to Europe with CySEC approval

Headquartered in Switzerland, FTX Europe will offer FTX products in Europe, including cryptocurrency derivative services.

Global cryptocurrency derivatives and spot exchange FTX is expanding into Europe after receiving approval from the Cyprus Securities and Exchange Commission (CySEC).

The new company called FTX Europe would offer the main products of the company to European clients through an investment company licensed throughout the European Economic Area. The new European company is based in Switzerland, along with a regional headquarters in Cyprus.

Cyprus is seen as one of the renowned jurisdictions offering a regulated means for financial companies to access the European Economic Area. Therefore, FTX would also be able to offer its crypto derivatives products, which is a big step forward since Binance had to shut down all crypto derivatives products last year across Europe.

Sam Bankman Fried said that his new venture will “interact with regulators in various countries in Europe to continue to provide a safe environment for people to trade cryptocurrencies.”

Related: FTX CEO Assesses Bitcoin Market Outlook Amid Ukraine Crisis

The exchange claimed that its launch in Europe on a regulated basis would be key to its expansion in the region. The exchange aims to maintain interactions with regulators in various European countries to build a safe ecosystem for cryptocurrency trading. FTX did not respond to requests for comment from Cointelegraph at the time of publication.

The global cryptocurrency exchange, currently valued at $32 billion, is looking to expand its reach of services to new regions, as well as fund and build nascent cryptocurrency ecosystems, including gameFi and play-to-earn.

The global cryptocurrency exchange recently announced a $2 billion venture capital fund to support Web3’s development in social media, gaming, fintech, software, and healthcare.

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G7 and European Union Officials Work to Prevent Russia from Using Crypto

As the Russian invasion of Ukraine enters its second week, government officials from Europe and North America are cooperating to further increase pressure on Vladimir Putin.

According to a new report from Bloomberg, members of the Group of Seven (G7) and the European Union (EU) are looking to take advantage of the sanctions that have been put in place against Russia in recent days, including restricting access to cryptocurrencies.

The report quotes German Finance Minister Christian Lindner, who declined to provide specific details on what tools and methods are being worked on.

Linder told Welt TV in an interview that sanctioning digital assets is one option.

“It’s about isolating Russia as much as possible at all levels [and having] the maximum ability to sanction, and that includes crypto assets as well.”

The G7 is made up of Canada, France, Germany, Italy, Japan, the United Kingdom, and the United States. Germany currently holds the title of president of the G7.

Cryptocurrency control has been a topic of contention since February 24, when Russia launched a large-scale incursion into Ukraine as part of an ongoing conflict dating back to 2014. Governments supporting Ukraine seek to cut off access to people in Ukraine. circumvent international sanctions through anonymous cryptographic transactions.

Former US Secretary of State Hillary Clinton recently said that she expects government bodies, as well as cryptocurrency exchanges, to start denying access to Russian users, telling MSNBC’s Rachel Maddow:

“I think in the specific case of Ukraine, I think the Treasury Department, I think the Europeans should look carefully at how they can prevent the cryptocurrency markets from giving Russia an outlet, both for government and private transactions inside and outside the country. . . Russia.”

The US Treasury Department is also targeting digital assets as part of its broader sanctions against the Russian government.

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Face Pay will launch new digital currency

Face Pay Inc., a company seeking to help credit card companies avoid or eliminate third-party fees, has announced that it will launch its own cryptocurrency known as Face Pay Crypto.

Face Pay launches a new encryption system

The company made headlines about two years ago when it launched a new fixed-price subscription service. Now, the company will enter the digital asset market so customers can buy using currencies like bitcoin, Ethereum, and similar altcoins. Your new cryptocurrency must be built on a private Ethereum network.

The goal is to help your customers keep transactions simple and straightforward. Face Pay seeks to help its customers avoid additional fees of any kind so that both parties can make quick and direct payments. Doing this through blockchain technology will also help with the fact that the blockchain is completely verifiable. Thus, all transactions will be irreversible, preventing them from being susceptible to fraud, chargebacks and other dispute processes.

Dr. Mark Hale, the founder of Face Pay, explained in an interview:

We found out how to provide the advantages of bitcoin and other cryptocurrencies on the platform, while keeping the mechanics direct payout. Consumer cryptocurrency will only increase over time, and garages need to invest in the right technology to take advantage of it. Otherwise, bitcoin will be just another payment method that costs stores money. Every direct payment made with Face Pay results in a transaction that is 15 to 20 percent more profitable… I see Face Pay as a means of preventing crypto payments from being integrated into the outdated transaction model it offers the credit card processor oligopoly. When Face Pay is an integral part of the store's workflow, stores begin to see big savings. Additionally, 63% of consumers prefer this type of payment relationship with their service providers.

Greg Buckley is a Face Pay customer and owner of Buckley’s Auto Care. He too threw his two cents into the mix, saying:

We all need to be at the forefront of our customer experience. Digital and contactless payment methods are everywhere today. The adoption rates of these transactions are constantly increasing. The Face Pay platform allows me to save money while remaining comfortable and secure. Face Pay is the right payment technology now and for the future.

Crypto payments are going mainstream

He is particularly excited about the developments, as he is not aware of any other companies at the time of writing that offer blockchain capabilities for companies in the automotive industry.

Credit card companies have seen big rate increases over the past year due to high inflation. Companies say they can expect to see more in the coming weeks, and with the popularity of cryptocurrencies, this could be your chance to save.