Binance has partnered with popular TikTok content creator Khaby Lame to spread awareness about cryptocurrencies.
From TikTok to Web3
The Italian-Senegalese viral content creator will be Binance’s new global brand ambassador to increase awareness and adoption of Web3. Khaby Lame is known for his hilarious, silent videos in which he debunks popular misconceptions and calls out cryptic modern tricks. Khaby became the most followed content creator on TikTok (145 million followers) because of his “nonsense” attitude and straightforward sense of humor. Speaking about partnering with Khaby, Vice President of Global Marketing at Binance, James Rothwell commented:
“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Lame on board to help debunk some of the myths surrounding that space.”
Debunking Web3 Misconceptions
Khaby’s videos are characterized by him navigating overly complicated “life hack” scenarios without saying a word while doing the famous “Khaby move”. Partnering with Binance will see him address misinformation and misconceptions about Web3 and cryptocurrencies in his signature style, while trying to simplify complex topics in the marketplace. Khaby released a statement about the partnership, saying:
“I consider my followers as my family and I’m always looking for new challenges and interesting content to share with them. I’ve been curious about Web3 for some time now and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: making complex things easy and fun for everyone.”
Khaby publishes first video sponsored by Binance
