From NFTs and fan tokens to multi-year partnerships, the cryptocurrency community continues to support the F1 landscape in many ways.
Cryptocurrencies have taken the world by storm and Formula 1 was no exception to the disruption. From NFTs and fan tokens to multi-year partnerships, the cryptocurrency community continues to support the F1 landscape in many ways.
The 2022 Monaco Grand Prix saw F1’s fastest pit crew, Oracle Red Bull Racing (ORBR), partnering with cryptocurrency exchange Bybit to launch ORBR’s 2022 NFT collection, minted on the Tezos blockchain. . The Limited Edition NFT Collection is available via auction, in which bidders can collect digital collectibles representing various aspects of Red Bull’s past, present and future.
In parallel, Bybit premiered “The Search for the Next Level”, a film starring Red Bull drivers Max Verstappen and Sergio “Checo” Pérez – (spoiler alert) that circulated around the launch of the new RB18 car.
Some notable collaborations active during the 2022 Monaco Grand Prix are Ferrari and blockchain company Velas, Mercedes and cryptocurrency exchange FTX, and the Alfa Romeo and Shiba Inu-inspired Floki (SHIB) meme token.
Related: Blockchain, Cryptocurrency Set to Take Esports Industry Beyond NFT Collectibles
A recent study by fintech giant Deloitte concluded that it uncovered the potential of blockchain and cryptocurrencies to open up new markets and revenue opportunities for the sports industry:
“A nexus will form around sports collectibles, tickets, betting and games. We are just beginning to see its [cryptocurrency] potential, as well as the new markets it can lead to.”
The study also highlights the possibility of new markets that allow “fractional ownership of season tickets and suites and a reinvention of the ticket resale process.”
